Sawyer Hemsley - Crumbl Cookies Founder Biography, Age, Net worth, Family & came out as gay

Sawyer Hemsley – Crumbl Cookies Founder Biography, Age, Net worth, Family & came out as gay

Sawyer Hemsley – Crumbl Cookies Founder Biography, Age, Net worth, Family & more

Sawyer Hemsley about came out as gay

Sawyer Hemsley is the co-founder and Chief Brand Officer of Crumbl Cookies, one of the fastest-growing dessert chains in the U.S. Known for its signature pink boxes and rotating cookie menu, Crumbl has become a billion-dollar brand with over 1,100 stores. The Crumbl Cookies founder came out as a gay, explaining that he chose to share the news after there was speculation about him online which he felt could have been “harmful.”
Sawyer started the company in 2017 with his cousin Jason McGowan, turning a college project into a national success. His journey is a mix of small-town values, family traditions, social media mastery, and bold business vision. In 2025, he made headlines by publicly coming out as gay, a personal milestone that added depth to his story of authenticity and entrepreneurship.
Sawyer Hemsley Crumbl Cookies
Sawyer Hemsley

Sawyer Hemsley Wiki/Bio

Attribute Details
Full Name Sawyer Hemsley
Date of Birth November 17, 1991
Age 33 years (as of 2025)
Profession Entrepreneur, Co-founder and CBO of Crumbl Cookies
Hometown Preston, Idaho, USA
Current Residence Logan, Utah, and Los Angeles, California, USA
Religion Mormon (Church of Jesus Christ of Latter-day Saints)
Nationality American
Zodiac Sign Scorpio
Instagram @sawyerhemsley

Physical Details

Attribute Details
Height 5’8” (172 cm)
Weight Approx. 62–65 kg
Eye Color Hazel
Hair Color Light Brown

Sawyer Hemsley Early Life

Sawyer Hemsley was born and raised in Preston, Idaho, a small town made famous by the movie Napoleon Dynamite. He grew up in a close-knit Mormon family as the second of four children. His mother, Laurie, and grandmother were passionate bakers, and their homemade treats sparked Sawyer’s early love for sweets. Baking became more than just food in their household it was a way to bring people together, a lesson that shaped his business philosophy later on. After graduating from Preston High School in 2010, Sawyer served a two-year mission for the Church of Jesus Christ of Latter-day Saints in Mexico. This experience strengthened his people skills and broadened his cultural understanding, qualities that helped him later connect with Crumbl’s wide audience.

Sawyer Hemsley Education

In 2012, Sawyer moved to Logan, Utah, to study at Utah State University. He graduated with a degree in Communication Studies and minors in marketing and multimedia (2015–2018). At college, he was actively involved in leadership roles and even ran for student body president. Though he didn’t win, the experience taught him resilience. To improve his culinary expertise, Sawyer later attended an accelerated culinary program, learning about food science and flavor development. This unique combination of branding knowledge and baking skills prepared him to build Crumbl into a household name.

Sawyer Hemsley Family Details

Family has always been central to Sawyer’s journey. His parents, Lance and Laurie Hemsley, remain involved in Crumbl as franchise owners. His siblings Channing, Laken Carson, and Britney have also contributed to the company in different ways, from recipe inspiration to franchise operations. His mom’s baking is behind some of Crumbl’s most iconic flavors, including the famous pink sugar cookie. Sawyer is very close to his two dogs, Nilla and Peanut, who have even inspired cookie creations. He is currently single and focusing on personal growth after publicly coming out as gay in August 2025.
Attribute Details
Father Lance Hemsley
Mother Laurie Hemsley
Siblings Channing, Laken Carson, Britney Hemsley
Marital Status Single
Dogs Nilla and Peanut

Sawyer Hemsley Career

Sawyer Hemsley co-founded Crumbl Cookies in 2017 with his cousin Jason McGowan. What began as a cookie delivery service in Logan, Utah, quickly turned into a dessert empire. By 2025, Crumbl had grown to over 1,100 stores across the U.S. and Canada. As Chief Brand Officer, Sawyer was the creative mind behind Crumbl’s identity—its pink packaging, strong social media presence, and rotating menu of more than 200 flavors. He perfected the company’s original chocolate chip cookie recipe after six months of testing and countless YouTube tutorials. Beyond Crumbl, Sawyer established Hemsley Ventures, investing in food and lifestyle brands like Rockhill Cheese and Palmgrove House. He also oversees real estate projects, including his $12 million mansion in Los Angeles purchased in 2025. Crumbl’s social media presence is one of the strongest in the food industry, with nearly 10 million TikTok followers and millions more on Instagram. The company has also donated over $1 million to charity, reflecting Sawyer’s commitment to community values.

Career Milestones

Milestone Details
Business Debut Co-founded Crumbl Cookies (2017)
Breakthrough First store opened in Logan, Utah (2017)
Major Venture Launched Hemsley Ventures
Awards Utah Valley Magazine’s 40 Under 40; Utah State University Distinguished Alumnus

Sawyer Hemsley Net Worth

Attribute Details
Estimated Net Worth $25–70 million
Estimated Annual Income $400,000–$1 million
Income Sources Crumbl Cookies, Hemsley Ventures, social media, real estate
Most of Sawyer’s fortune comes from Crumbl, now valued at over $2 billion. Annual company sales have reached $1 billion, and his investments through Hemsley Ventures continue to grow. His Los Angeles home and lifestyle projects add further to his wealth.

Frequently Asked Questions (FAQ)

1. Who is Sawyer Hemsley?
Co-founder and branding force behind Crumbl Cookies, also the founder of Hemsley Ventures investing in nostalgic and local brands.

2. How old is he?
Born on November 17, 1991, making him 32 or 33 as of 2024–2025.

3. What is his net worth?
Estimates range from $25 million, up to $70 million, depending on business valuation assumptions.

4. Is he married or in a relationship?
No public record of marriage or a partner. He recently came out as gay, but details on his personal relationship status remain private.

5. Where did he grow up and study?
Grew up in Preston, Idaho, attended Preston High School, later studied at Utah State University, Logan, Utah.

6. What inspired Crumbl’s business model?
Inspired by his mother’s baking, Sawyer and Jason aimed to deliver warm, nostalgic cookies. Their rotating weekly flavors, leveraged through social media hype, drove growth.

7. Has he pursued any other entrepreneurial projects?
Yes — Hemsley Ventures, focusing on reviving community brands like Polar Bear Eats, Hemsley Ranch, and artisanal and heritage properties.

8. What’s his religious background?
Raised in the Church of Jesus Christ of Latter-day Saints (Mormon); served a mission in Mexico before publicly coming out as gay