Online brand reputation refers to the perception and evaluation of a brand by customers and other stakeholders on the internet. It is the result of the brand’s online presence, interactions, and reputation management efforts.
ORM, oronline reputation management tool, is the practice of monitoring, influencing, and shaping the online reputation of a brand. It involves monitoring the brand’s online presence, responding to customer feedback, and implementing strategies to improve the brand’s reputation.
ORM is essential for businesses in today’s digital age, where consumers are increasingly turning to the internet to research and evaluate brands before making a purchase. A positive online reputation can help businesses attract new customers, retain existing ones, and differentiate themselves from competitors. On the other hand, a negative online reputation can have a significant impact on a business’s sales and profitability. QuickMetrix provides efficient customer engagement platforms to connect with people on different social media and digital channels.
