BiE expresses the idea of metamorphosis and beauty through the phases of the moon. A true symbol of radiance, beauty, and transformative journeys—the phases of the moon capture the true essence of our brand.
At the center of the identity, the full moon is represented through the powerful upward-looking face of ‘Luna’. Luna is the representation of a transformed individual who is in the complete embrace of her beauty potential.
‘Beauty in Everything’ forms an arc above the central unit. The identity is, thus, a combination of the moon phases, Luna, and the brand name BiE.
